Is this “putting all of your media weight” behind shark conservation?

Above is the currently featured promotional video for Shark Week from Discovery Channel’s official YouTube page. It starts off with a series of shark attack depictions that rival those found in the movie, Jaws. If Discovery Channel is truly committed to putting “all of their media weight” behind the effort “of educating viewers about the plight of sharks and encouraging them to take action,” as Discovery Channel president, John Ford claims, why do they continue to feature promotional videos that focused predominantly on shark attacks on humans. Did I miss the conservation angle in this video?

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