It seems that Discovery Networks’ fixation on promoting shark attack footage has stretched beyond their annual Shark Week. Today while browsing through YouTube for recent shark-related videos, I was presented with “Featured Videos” ads from DiscoveryNetworks‘ YouTube channel. I guess it shouldn’t really come as any surprise that Discovery is continuing to push shark attack footage on YouTube. Their promotion of Shark Week 2009 was centered around over-the-top fictionalized shark on human violence, including cheesy videos of fake shark attacks, which appeared on YouTube.
It should be noted that these shark attack ads for showed up while searching on the term “shark” (not “shark attack”) using the “upload date” filter, despite the fact that the videos are listed as being uploaded “1 year ago.” Of course, I realize this all part of YouTube’s marketing of “Featured Videos,” but Discovery Networks certainly has a hand in which videos are promoted. Two shark attack videos certainly seem like odd choices for a company that claims to be conservation-minded.