Shark Week 2010 promotional campaign: So far, so good
by TheDorsalFin on Jul.15, 2010 at 10:46 am, under Shark Videos
Discovery Networks’ YouTube Channel has recently added another promotional video for Shark Week 2010, featuring a breaching great white shark. The overall positive tone of the clip, which ends with a “Happy Shark Week,” is definitely a step above last year’s string of fictional shark attack commercials. It’s also nice to see a clean blue Shark Week logo, as opposed to the bloody one used last year along with a bleeding Discovery logo.
July 18th, 2010 on 12:21 am
Amazing footage. The show is incredibly addicting from the point of learning more about the great white sharks. While a healthy respect for great whites is necessary, the research of it all is quite fascinating. Thank you sooo much for bringing this to us….
July 22nd, 2010 on 5:21 am
Yes, with all the promotion they did for “Life” and “Planet Earth” hopefully Discovery Channel will go with some fascinating scientific and behavioral programming this year and try to avoid the sensationalistic stuff about sharks being killers and man eaters of the sea as they have done in years past. Looking forward to it nonetheless!
July 28th, 2010 on 11:29 pm
Unfortunately, the Shark Week programs look as awful as possible. The program guide for this year is up at Discovery’s website at http://dsc.discovery.com/tv/shark-week/tv-shows.html
In the descriptions for the programs, they use the word attack” 11 times, “bite” 6 times and “deadly”, “scary” and “blood” 2 times each.
On the other hand, the words “conservation”, “endangered”, “finning”, “education”, “shark fin soup”, “threatened”, “research” and, astonishingly, “science” don’t appear at all.
The hopes for a more responsible Shark Week are once again in vain.
July 29th, 2010 on 10:18 am
Day of the Shark 3 and Shark Bite Beach look to be more of the same attack-focused programming that plagued last year’s Shark Week.