The Dorsal Fin

Field and Stream posted a new online article yesterday featuring some dramatic great white shark breaching photos. The photos were taken by Mike Rutzen and his crew off the coast of South Africa. A seal decoy was used to lure the sharks into breaching for the photo ops. The article features some background information about Rutzen. A majority of the photos are credited to Sara Andreotti of Rutzen’s Shark Diving Unlimited.

You can check out the white shark photos and article at Field and Stream.

Discovery’s new promotional video for “Ultimate Air Jaws” follows Chris Fallows as he attempts to understand why white sharks are coming in close to shore of the coast of Mossel Bay.

If this video is an indication of what we can expect from the network this year as far as promotional material for Shark Week 2010 goes, then I’d say they’ve made leaps and bounds in the right direction compared to last year’s marketing campaign. The promo video features some amazing slow-motion breach footage and seems to be more focused on information and education versus trying to drum up fear. Hopefully, we’ll see more of these types of promotional videos from Discovery leading up to this year’s Shark Week.