Discovery Channel has released a preview of the upcoming “Return of Jaws” program from Shark Week 2013. “Return of Jaws” focuses on Atlantic great white sharks off the shores of Cape Cod, Massachusetts.
In the video ‘Shark Cam’ (a underwater robot equipped with multiple cameras) is deployed to follow a tagged great white shark (Carcharodon carcharias). According to the clip, this marks the first time a white shark has been tracked and filmed by an underwater robot.
Discovery Channel’s Shark Week 2013 campaign, featuring “Snuffy the seal” continues with a third promotional video. The latest Shark Week ad appears to be a VH1 “Behind the Music” style parody chronicle Snuffy’s rise and fall.
Responses to the “Snuffy” promotional videos on Discovery’s YouTube channel have been mixed. Some viewers have expressed that they think the videos are humorous, while other have criticized the videos as being in poor taste. However, the ads do seem to be creating some “buzz” for this year’s edition of Shark Week, which is likely the primary goal of the ad campaign.
Shark Week 2013 begins on August 4 at 9 p.m. (8 p.m. central) on the Discovery Channel.
What are your thoughts on the “Snuffy the seal” ad campaign? Sound off in the comments below!
Discovery Channel continues to ramp up its advertising campaign for Shark Week 2013 with another Snuffy the Seal promo. This latest entry in the campaign features John Walsh of America’s Most Wanted urging viewers to be on the lookout for the suspect in the Snuffy’s death.
Shark Week 2013 begins Sunday, August 4 at 9PM/8PM Central.
Discovery’s description of “Killer Sharks” includes references to events in 1957 at a South African resort in which “the white sands are clogged with dead bodies and the sapphire waters are red with blood.” The description goes on to note that the suspect is a single “massive rogue shark with a taste for human flesh.” The disclaimer before the promotional clips for this episode also note that the show contains content that may “disturb viewers.”
In addition to “Killer Sharks,” Discovery will be re-airing the 2007 show “Top Five Eaten Alive” at 8pm, which recounts the stories of five shark attack survivors.