The Dorsal Fin

The No Shark Fin Pledge discourages the serving and consumption of shark fin products

In a press release from The Humane Society of the United States, it is being reported that renowned chef and author, Alice Waters, has signed The International Humane Society’s No Shark Fin Pledge, which reads…

I pledge to help protect the world’s oceans by committing never to consume or serve shark fin or any product containing shark fin.

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Real Business’ Lush hooks customers with gruesome window display reports about an anti-finning window display appearing at Lush cosmetics stores. According to the article, a former Lush employee and performance artist, Alice Newstead, has been painting herself silver and hanging herself from the ceiling in “a dramatic illustration of shark finning.” The display is part of a campaign between Lush and Sea Shepherd to end overfishing.

Newstead first appeared in the display in London last year…

The display appeared in Paris earlier this month, and the next stop is New York City.

A woman being suspended by hooks from the ceiling of a cosmetics store is certainly a “unique” way to promote shark conservation, to say the least, but it does seem like the display is grabbing the attention of people. Hopefully, that attention will, in turn, lead to an increased awareness about the rapidly declining number of sharks, due to finning and over-fishing.

An editorial, The Death of Sharks, which appeared in print on July 29, 2009, on page A22 of the New York edition, focuses on the declining number of sharks due to finning and overfishing.

The editorial addresses the negative impacts of removing sharks as apex-predators from the marine eco-system:

“The species whose numbers the sharks once controlled begin to explode; they then wipe out smaller fish, some of which humans depend on for food. Water quality suffers. Healthy oceans require sharks, and without healthy oceans, healthy fisheries are impossible.”

Seeing editorials like this one appear in major U.S. media sources is encouraging, as it helps to promote awareness of the threat of extinction of many of the oceans sharks species. Hopefully, we will continue to see media coverage that focuses on shark conservation, as opposed to over-sensationalizing shark-related stories.

According to the article, Kerry teams with cable channel to protect sharks, the Discovery Channel has “teamed up” with Massachusetts Senator, John Kerry, to support the The Shark Conservation Act of 2009, which is intended to strengthen the ban on shark finning in the U.S. and encourage international shark conservation. The article features a letter from John Ford, the President & General Manager of Discovery Channel, in which Ford states that Discovery Channel will be participating in “a public service announcement campaign, to air throughout Shark Week, with the goal of educating viewers about the plight of sharks and encouraging them to take action.” and that they will be “putting all of our media weight behind this effort.”

Ford also says, “As the #1 non-fiction media company in the world, Discovery Communications strives to educate and inform viewers about our planet. The flagship network, Discovery Channel, reaches over 98 million viewers in the U.S. alone and is committed to providing the highest quality content on television.”

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The North Carolina Aquarium at Pine Knoll Shores will be featuring Shark Week from July 26 through August 1. According to their website, Shark Week will “offer a close-up look at these mysterious and often misunderstood predators,” and will offer family-oriented activities including:

• touching a bamboo shark
• competing for prizes in Shark Jeopardy
• classroom activities for children involving shark-related crafts and games
• a chance to have your picture taken in the replicated jaws of a huge, prehistoric megalodon
• viewing shark-feeding programs
• talking to Aquarium divers as they swim with sharks in the Live Dive programs

Sand Tiger Shark at NC Aquarium - Pine Knoll Shores (Living Shipwreck exhibit)