Tag: happy hearts love sharks
SharkTruth.com: a unique approach to battling shark finning
by TheDorsalFin on Mar.31, 2010, under Shark News Stories

SharkTruth's Happy Hearts Love Sharks contest encourages participants to skip shark fin soup on their wedding day in hopes of winning a trip to dive with whale sharks. (Image courtesy of SharkTruth.com)
Shark fin soup has traditionally been viewed as a sign of wealth in Chinese culture, and a lack of it at a wedding banquet can have negative implications. Shark Truth founders, Claudia Li and Vivian Kwong, created the non-profit group with the idea of educating people of Asian cultures about the practice of finning to harvest shark fins used in the traditional delicacy. Their “Stop the Soup” pledge offers couples a valid reason to forgo shark fin soup on their wedding day, and their “Happy Hearts Love Sharks” contest provides even more incentive to make that pledge.
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