Tag: horror
Do we really need “horror” and “terror” on Shark Week?
by TheDorsalFin on Jul.17, 2009, under Opinions in the media
Yeah, that was a rhetorical question. If I want horror and terror, I’ll watch a horror movie, NOT Shark Week. (Hey, I like Jaws just as much as anybody, but it’s a FICTIONAL horror movie.)
Creativity-Online’s recent article about the promotional website, Frenzied Waters, for the Discovery Channel’s upcoming Shark Week is filled with references to instilling fear into Shark Week’s potential audience. I don’t consider Creativity-Online’s article to be irresponsible journalism, as they are merely reporting on what the Discovery Channel and Campfire have cooked up to promote the upcoming Shark Week. In fact, while Campfire’s promotional website does nothing but perpetuate negative stereotypes about sharks being man-eaters (and apparently, dog-eaters), they are in the business of creating media campaigns that capture attention and were hired to create a fear-based horror-themed campaign. In that respect, Campfire’s campaign for Shark Week sets out to do exactly what they were hired to do. To Campfire’s credit, from a design and technical standpoint, their site is impressively put together, regardless of the content.
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