Discovery Channel has released a preview of the upcoming “Return of Jaws” program from Shark Week 2013. “Return of Jaws” focuses on Atlantic great white sharks off the shores of Cape Cod, Massachusetts.
In the video ‘Shark Cam’ (a underwater robot equipped with multiple cameras) is deployed to follow a tagged great white shark (Carcharodon carcharias). According to the clip, this marks the first time a white shark has been tracked and filmed by an underwater robot.
Discovery Channel’s Shark Week 2013 campaign, featuring “Snuffy the seal” continues with a third promotional video. The latest Shark Week ad appears to be a VH1 “Behind the Music” style parody chronicle Snuffy’s rise and fall.
Responses to the “Snuffy” promotional videos on Discovery’s YouTube channel have been mixed. Some viewers have expressed that they think the videos are humorous, while other have criticized the videos as being in poor taste. However, the ads do seem to be creating some “buzz” for this year’s edition of Shark Week, which is likely the primary goal of the ad campaign.
Shark Week 2013 begins on August 4 at 9 p.m. (8 p.m. central) on the Discovery Channel.
What are your thoughts on the “Snuffy the seal” ad campaign? Sound off in the comments below!
Discovery Channel continues to ramp up its advertising campaign for Shark Week 2013 with another Snuffy the Seal promo. This latest entry in the campaign features John Walsh of America’s Most Wanted urging viewers to be on the lookout for the suspect in the Snuffy’s death.
Shark Week 2013 begins Sunday, August 4 at 9PM/8PM Central.
DiscoveryNetworks YouTube channel recently added the first promo for its 2013 Shark Week. The over-the-top style ad features the fictitious “Snuffy the seal” as his return to the wild is being celebrated following his rescue and rehabilitation. Poor Snuffy doesn’t make it very far, though, as a breaching white shark snaps him out of the air before he ever makes it back to the sea.
It looks like Discovery is going with the tagline of “it’s a bad week to be a seal” for this year’s edition of the much celebrated week of shark-themed programming, but they go on to say that “it’s pretty awesome” for the rest of us. I guess the rest of us will just have to wait until August 4 to see for ourselves.
What do you think of Discovery’s latest promo for Shark Week 2013? Sound off in the comments below!