The Dorsal Fin

Tag: YouTube

Discovery’s Shark Week YouTube Campaign – Can it get any worse?

by on Jul.24, 2009, under Shark Misrepresentation

At this point, I know I’m beating a dead horse, but I really feel like Discovery Channel’s YouTube campaign is just going overboard, particularly the Shark Week 2009 promotional video below, titled “Swimming girl is in for a surprise,” in which a girl is swimming along and is then snatched by an unseen force (presumably a shark). It’s followed by some bloody “Shark Week” text and then a Discovery Channel logo with the Earth apparently bleeding in the water.

If that’s not enough, Discovery’s YouTube channel page features a watery background with blood and articles of clothing floating about. The first seven videos in their “Shark Week Archives” playlist focus on shark attack on humans.
(continue reading…)

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