Gillette Proglide ad campaign plays up fears about sharks

Gillette has unveiled a new ad campaign for its Proglide series that centers around two divers shaving underwater in the Bahamas in baited shark scenario. The ad uses the old “sharks can smell a drop of blood from a quarter of a mile away” bit and portrays the sharks as becoming seemingly aggressive after one of the divers after apparently nicks himself shaving with an inferior disposable razor.

So, the next time you’re doing a shark dive and decide that you need a shave, remember to use you Gillette Proglide. If not, quick edits and ominous music are sure to follow.

You can also check out the Gillette ProGlide – Shark Teaser for more of the “scariest shave” campaign.


  1. Dover says:

    Obviously filmed at tiger beach. Hopefully shark conservationist Jim Abernathy played no part in this misrepresentation of sharks just for the money.

  2. Scot says:

    The same Jim Abernathy that got a diver killed three years ago by a bull shark in the Bahamas? The same Jim Abernathy that was recently mauled by a shark on tiger beach causing a negative media firestorm in both instances?

    How soon we forget.

    Jim does not misrepresent sharks for money he just does it the old fashioned way.

  3. Nope Not Jimmy
    That is a Luke Nipple and Patric gig. Shark Porn at its finest!
    These are the guys that like to accuse everyone else of doing exactly what they do.
    Funny that we did not see this on his blog yet.
    Even funnier that they go around posting and emailing with fictitious names.
    Right Scot!


  4. Barry says:

    The best part of this ad campaign is that they are using a GILLETTE DISPOSABLE RAZOR as the bad razor that tears your face up.

    Really instills a lot of confidence in your product when a company is coming right out and saying that they are selling crap. And the only product they could compare their better crap to, was their cheaper crap. This has to be one of the stupidest ad ideas in history.

  5. Brett says:

    Truly a stupid ad. It gets your attention, yes, but it only holds it by making your jaw drop at how absurd it is. What will stand out in my mind when I go to buy a razor is that I don’t want to buy from Gilette.

  6. fish are friends, not food says:

    Hit up Luke Tipple’s website and voice your opinions right to him. How disappointing that he sold out….

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